chase bank - Luxe
Chase Luxe is a premium banking app concept designed to elevate the digital banking experience with a sleek, minimalist interface, intuitive navigation, and a focus on elegance. Created for the modern user who values aesthetics as much as functionality, Chase Luxe combines the trusted services of Chase Bank with a user interface that feels more like a luxury lifestyle tool than a traditional banking app.
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problem
Despite the advancements in mobile technology, most banking apps remain cluttered, outdated, and uninspiring. Users often face overwhelming dashboards, lack of visual hierarchy, and uninspired design that makes managing finances feel like a chore. Especially for users who value luxury and aesthetics in their digital tools, traditional banking apps fail to deliver an experience that reflects their lifestyle. The emotional disconnect and visual fatigue created by these apps can discourage proactive financial engagement.
solution
Chase Luxe introduces a refined digital banking experience by blending high-end design with core functionality. The concept enhances usability through minimalist layout, bold typography, and seamless navigation, all wrapped in a visually rich, dark interface. With simple access to Zelle, transfers, and real-time transactions, users can manage their finances confidently while enjoying a sleek and immersive environment. The redesigned experience doesn't just meet user expectations, it elevates them, creating a luxurious, calming, and efficient way to interact with money.
In a world where digital experiences shape how we feel about everything, from our workouts to our wardrobes, it was time for banking to catch up. The idea for Chase Luxe was sparked by a simple question: why can't managing money feel as refined and intuitive as using a luxury app?
As someone who deeply appreciates design, I noticed a gap between how people live and how their financial tools look and behave. Traditional banking apps tend to feel outdated, transactional, and overwhelming, with cluttered interfaces and an impersonal tone. But managing money is personal, deeply personal. It’s tied to our dreams, our stability, our freedom. So I asked myself: what if a banking app could feel like a space you actually enjoy being in?
That’s when Chase Luxe was born, not just as a visual overhaul, but as a reimagined experience. Every element, from the elegant dark background to the sleek card tiles, was designed to give users clarity, calm, and control. The layout is minimal by design, highlighting what matters most: your balance, your activity, your flow. The Zelle and transfer buttons are placed right where you need them, reducing friction and making movement feel effortless.
It’s not about flashy features, it’s about elevating everyday interactions to feel intentional, beautiful, and empowering. With Chase Luxe, I wanted to design a financial tool that meets you where you are, but inspires where you're going. A tool that makes you feel in control not just because of what it can do, but because of how seamlessly it helps you do it.
This project reflects my belief that luxury doesn’t mean complex—it means considered. And in Chase Luxe, every detail was considered so users can focus on what really matters: their financial journey, on their terms.
year
2023
timeframe
4 days
tools
Figma, Procreate
category
UI/UX
